Ask YouTube with Tuma Basa
Watch an exclusive conversation with YouTube’s Director of Music & Culture and unlock insider strategies to grow your audience, build culture, and turn views into a career.
Learn how to program your YouTube channel like a brand—what to post, how to release, and the steps to grow views, subscribers, and revenue.
The release stack: trailers, Shorts, visualizers, live + Premiere redirect, and behind-the-scenes “shoulder programming” that lifts your main drop.
Long vs. short form: how to balance Shorts, long-form, and live—and make TV-ready videos for living-room viewing.
Growth systems: cadence, calls-to-action, Community posts, Collabs, playlists, and cross-platform promotion that convert subscribers.
Monetization and rights: OAC vs. YPP, eligibility, brand-safe content, and practical ways to avoid copyright issues (live vs. VOD, claims).
Data to decisions: using YouTube Studio analytics to spot audience trends and global reach, plus when to use Foundry and distributor pitch tools.
Independent artists and creators who want to build a stronger YouTube presence and reach real fans.
Music managers, labels, and teams looking to expand visibility and use YouTube strategically for discovery and engagement.
Creative entrepreneurs and digital storytellers ready to use YouTube as more than a platform — as a business tool that fuels long-term growth.
$25.00 / month
All Access