What You’ll Learn

Design shows that feel like worlds, not just sets. In this replay, Erinn Knight gives you a practical, artist-friendly system to plan intentional events that build community, grow your brand, and keep people coming back.

  • The 7-Step Experience Framework: theme → allies → city → build → sell out → wow factor → leave them wanting more.

  • Allies & Budgeting: ways to recruit collaborators, barter smart, set a simple budget, and attract sponsors.

  • Venue Strategy: choosing the right city/room size, pricing, and layout to create intimacy and a “sold-out” feel.

  • Community Flywheel: pre-, during-, and post-event tactics (DM/text scripts, partner tie-ins, attaching to bigger events).

Instructor

Erinn Knight

Erinn Knight, is herself for a living. As the co-founder of Build Your Own Dreams creative agency, she spends her days exploring, learning, and soaking in experiences. Her super power is translating these daily experiences into magic that builds culture, illuminates solutions, educates seekers, and engages the curious. Podcasting, consulting, and strategic brokering are some of the ways this magic is disseminated.

Your Resource: The Experience Design Checklist

This worksheet is your companion to Erinn Knight’s free Experience Design course on Zoo Labs — a practical next step to apply what you learned in the replay.

Inside, you’ll find guided prompts to help you plan your next event or experience with intention — from choosing the right city and venue to identifying allies and defining your “wow factor.” It’s built around Erinn’s 7-step framework, giving you space to brainstorm, outline your ideas, and bring your creative vision to life. This free Zoo Labs course also includes short video lessons where Erinn walks you through each stage of the process — so you can learn, plan, and start building meaningful experiences that grow your community and brand.

Who This Workshop Is For

This replay is designed for creatives who want to go beyond putting on events — and start curating experiences that move people.

  • Independent artists & performers ready to turn shows into signature experiences.

  • Event producers, curators, and managers looking to deepen audience connection and build stronger communities.

  • Creative entrepreneurs who want to transform their ideas into intentional, revenue-generating experiences.

  • Anyone who’s tired of just performing — and ready to build worlds around their art.

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