Course curriculum

    1. Intro

    2. Resource - Brand Identity Exercise for Independent Artists

    1. Lesson 1: What is Marketing?

    2. Lesson 2: Time vs. Money in Marketing (The Trade-off)

    3. Lesson 3: The Power of Repetition (Why Consistency Matters)

    1. Lesson 4: Effective Use of Social Media

    2. Lesson 5: Building and Engaging Your Audience

    3. Lesson 6: Consistency and Content Planning

    4. Lesson 7: Leveraging Direct Outreach

    1. Lesson 8: Building and Utilizing an Email List

    2. Lesson 9: Tools for Managing Your Contacts

    1. Lesson 10: Pre-Release Strategies

    2. Lesson 11: Creating and Sharing Teasers

    3. Lesson 12: Playlisting and Influencer Outreach

    1. Lesson 13: Release Day Tactics

    2. Lesson 14: Engaging Your Audience with a Strong Call to Action (CTA)

    3. Lesson 15: Celebrating Playlists and Collaborators

    4. Lesson 16: Post-Release Marketing

    5. Lesson 17: Content Creation Ideas

    6. Lesson 18: Analyzing and Adapting Your Strategy

About this course

  • Free
  • 22 lessons
  • 0.5 hours of video content

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